The My contribution to the Big Book of Social Media: Case Studies, Stories, Perspectives

by Cordelia Mendoza

A few months ago, I was asked to be a contributing author of a book on social media. Knowing Bob Fine, the author, who is always inventive and innovative, I was intrigued. After getting an understanding of what he wanted to do, I was in. It was to be a compilation of social media practitioners from leading brands and small businesses, technology innovators and cutting-edge startups. 

What a project it has been for Fine. Getting all of the contributors to submit their drafts on time, then editing and more editing. He was on the fast track getting it published by deadline and he did it!

I am flattered to be included in the book. Since it's not common for people in the antiques industry to use new media, Fine wanted a perspective from a retailer aggressively using social media tools. My chapter is titled "Something Old, Something New".
Not Business. Not Marketing. This is an IDEA book.

It is now in book stores and on Amazon.


Angel Court Jewels... said...

Social Media is such an amazing business tool. Free advertising...what could be better. Enjoying your blog.


Cordelia of Cottage Antiques said...

Courtney -
Hi! Yes, Social Media is so easy to use and you really see the results, and you're right, if you do it yourself, its free!

Nice to see you on my blog. Good luck in the holiday season and have a wonderful Thanksgiving.