A word about holiday decorations . . .

I have always had the rule that we don't decorate for Christmas until after Thanksgiving. This is our ritual; I want it to really feel like the holidays. So on Saturday, November 29th we're having our official Holiday Open House. Flyers will be printed, announcements made and email and postcards sent out. Retail store Christmas decorations are an often underrated facet of the big picture holiday promotional mix. But stores and shops contribute a vital purpose in the overall shopping mood. They remind customers of the current season at hand and, subconsciously, stir up positive emotions associated with holiday memories and traditions. We will be stepping up to the plate and dressing up and putting on all the trimmings in our store to conjure up the holiday feeling!

I thought I'd share what we did display today. This 10 foot building facade is now hanging in the middle of our shop. It's awesome and we hung a chandelier in the middle to finish it off. As I've said before, we just can't get enough of the architectural pieces, they're the most fun to decorate with.

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